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Reply To: | Marketing Alumni of Miami University (Ohio USA) |
Date: | Thu, 4 May 2000 12:22:56 -0400 |
Content-Type: | multipart/alternative |
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I thought that a few list members may be interested in the following course:
(apologies for any cross-postings)
Announcing a one-week summer course offered by the MIT Professional Institute
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INDIVIDUAL CHOICE BEHAVIOR: THEORY AND APPLICATION OF DISCRETE CHOICE
ANALYSIS TO CONSUMER DEMAND AND MARKET SHARE
MIT: June 12 - 16, 2000
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This course undertakes an in-depth study of discrete choice
models -- logit, nested logit and probit -- and their applications, and
equips participants with the information and practical tools needed to
apply discrete choice techniques. Topics covered include behavioral
theories, model formulation, data collection, estimation methods,
testing and forecasting. The course will also cover more advanced topics
such as:
* How to deal with complex choice scenarios with many alternatives
* How to address situations with customized products and services
* How to combine stated preferences with revealed preferences data
* How to represent dynamic effects in discrete choice models
* When is it appropriate to use Nested Logit and Multinominal Probit
Participants will gain hands-on experience by applying commonly available
software to estimate and test discrete choice models from real databases.
The course emphasizes applications of discrete choice methods to strategic
and tactical marketing and to policy-related problems.
This course is ideal for marketing researchers and analysts, economists,
operations researchers, engineers, planners, managers and industry, government
and academic researchers who are interested in understanding and predicting
consumer choices, demand and market share. (A prior working knowledge of
basic statistical methods is recommended.)
The Director of the course is Prof. Moshe Ben-Akiva
FOR MORE INFORMATION PLEASE VISIT THE MIT PROFESSIONAL INSTITUTE'S WEBSITE AT:
http://web.mit.edu/professional/summer/courses/management/14.61s.html
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