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Date: | Sun, 14 Sep 1997 22:58:41 -0400 |
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This week's issue of "The Economist" (6 September 1997) has a review of a
book by Philip Van Munching, "Beer Blast" (published by Times Business,
$24), which claims that the author offers in it "a concise history of the
beer industry in America." Van Munching's grandfather owned a business that
imported Heineken and built it up to become the top-selling imported brand
in America, and the author himself was director of advertising. The
reviewer finds the book "funny and informative."
Professor Geoffrey J. Giles
Department of History, PO Box 117320
University of Florida
Gainesville FL 32611-7320
Office phone: (352)-392-0271
Home phone: (352)-375-3587
Home fax: (352)-379-0935
E-mail: [log in to unmask]
Home page: www.clas.ufl.edu/users/ggiles
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